2020 is a very special year, in this year we learn some new words, bad words: Lockdown, Covid-19, World-pademic, stay at home … It can be said that this is a sad year. But it is also an opportunity for us to give love to other people around us, while looking at ourselves and preparing for the good of 2021.
Branding is time and resource consuming , big companies are trained on it – and they’re good at it. But how do we often use those skills to build our own personal brands? For many of us, we don’t usually get involved in personal branding . And in this post I want to share the 7 steps I take to build personal branding on Linkedin, with hundreds of thousands of others, not just for a good job, but also for personal branding. mine.
We don’t because we are busy and because it can sometimes feel selfish or egotistical to invest time in marketing ourselves. But by ignoring personal brands, we don’t just sell ourselves – we miss a huge opportunity from a marketing perspective. The impact of those who share content is enormous. And the most effective employees sharing are the ones who have built their personal branding on LinkedIn.
Here are 7 profile features you should check out and update for 2020.
1. Choose the right profile picture for LinkedIn
Your profile photo is your business card on LinkedIn – that’s how people are presented to you and (visual creatures are us), it dominates their impression in the first place. There are some great posts explaining how to choose the right profile picture on LinkedIn – but here are some quick tips to get started: make sure that photo is recent and like you, makeup on your face about 60% (long – picture taken horizontally does not stand out), wear what you want to wear to work and smile with your eyes n.
2. Add a background image
Your background image is the second image element at the top of your profile page. It obtained the attention of everyone, put context and show a little more about what’s important to you. More than anything, the right background images help your site stand out, collect the attention and always memorable.
3. Set your title is not just a job title
There’s no rule saying that the description at the top of your resume page is just a job title. Use the title field to say a little more about how you see your role, why you do what you do, and what makes you tick. If you have sales reps at your company who are engaged in social selling, then take a quick look at their profile page titles for inspiration. They will almost certainly have more of their job titles in it.
4. Turn your summary into your story
The first thing to say about your LinkedIn summary is – make sure you have one . Your summary is your chance to tell your own story – so don’t just use it to list your skills or job titles you already have. Try to make it descriptive about why those skills are important – and the difference they can make for the people you work with. Don’t be afraid to invest time, try a few drafts and run your summary in front of people you know. This is your most personal piece of content marketing , so speak your own language .
5 . Grow your network
Take advantage of the LinkedIn feature that suggests people you can connect with. It’s amazing how effective this can be at finding relevant people to reach you on , no connection requests being sent without your permission, because So you can check all potential connections. Also, get into the habit of chatting with the LinkedIn connection requirements – it’s a great way to keep your network up and running.
6. Share content related to your work
Your LinkedIn Have a network of connections on LinkedIn, and you have an active role in that network, appearing in the LinkedIn feed of your connections in a way that adds value to them. Sharing relevant content with your network is one of the most accessible ways to do this. You can start by tracking information on linkedin of themselves and share content that you find really interesting position , or related to your industry .
7. Publish long-form content – and use it to initiate a conversation
The more you share and comment on content, the more you will establish your expertise and thought leadership information on LinkedIn. Publish post long form is the next step according to the natural need to take. A great starting point is to track the response you get to your comments and shares. Are there specific topics and perspectives that seem relevant to your network? Is there a comment you shared that you feel would be expandable in a post? Developing your thought leadership in this way keeps it realistic – and keeps you on the lookout for the issues your relationships are talking about. Get ready for your long posts to start new chats. Keep track of comments and be ready to respond.
Make your LinkedIn profile more active so that you don’t have to waste time organizing your resume for a job, getting the recruiter to find you . Try working through these ideas, building from idea to idea – and you’ll find that you can make rapid progress, even if you can only spend a few minutes in lunch break or in the evening. After taking full advantage of your LinkedIn profile, you’ll be amazed at the difference it can make for both you and your business .
Let 2021 be a new start for you!